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Is Apple Running Away from AI?

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Episode Summary

In a world obsessed with artificial intelligence (AI) and the race to dominate its future, Apple has been the subject of considerable speculation.

As the tech giant gears up for its annual WWDC 2025 event, critics and headlines alike are painting a picture of a company falling behind in the over-hyped AI race. 

However, new data tells a very different story: the iPhone 16 is not only the world’s top-selling phone but also holds the second, third, and fourth spots. Does this look like a company that is “in trouble”?

In a market where trust in AI is rapidly eroding, Tim suggests that Apple’s “slow and steady” strategy might be exactly what consumers want.

The truth is, generative AI has become a double-edged sword. Initially hailed as revolutionary, it has been plagued by issues like hallucinations, misinformation, and even harmful suggestions.

Tim shares data about how public trust in AI is at an all-time low, with only 46% of people globally trusting AI systems, and 88% of AI projects fail to scale.

In this climate, Apple’s decision to avoid the generative AI hype and focus on user privacy and security through edge AI models seems less like hesitation and more like wisdom. 

Join the conversation with Tim and tell us what you think.

Key Takeaways

(YouTube Timestamps)
  • 00:00:00 – Preview
  • 00:01:03 – Why did Tim disappear for 5 weeks?
  • 00:03:07 – New Weekly Podcast Scheduling
  • 00:06:08 – Apple’s Position in the AI Landscape
  • 00:10:21 – Current AI Challenges that Apple Might Recognise
  • 00:14:58 – How People’s Perceptions about AI Worsened
  • 00:18:02 – Don’t Confuse AI with Robotics. They’re Very Different!
  • 00:21:17 – What Businesses Really Think About AI?
  • 00:23:51 – Apple’s Possible Repositioning on AI
  • 00:26:35 – Your AI Strategy Must Prioritise Customer Sentiments and Costs
  • 00:28:32 – AI’s Reputation is Destined for Fate as Crypto
  • 00:32:59 – The Future of AI and Apple
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